Honda (posted Thursday, October 12th, 2006 at 8:00 pm)

The British advertisers for Honda are brilliant.

Whatif?
Is your car a bus?
Hate is a good thing
Yume no Chikara (The Power of Dreams)
This is what a Honda feels like (you’ll need headphones or decent speakers for this one)
and, finally, the unsurpassable Cog (I think it enhances the experience knowing that this is entirely real)

If anybody can find the “Everybody hates tractors” ad (I believe it’s called “Pecking order”), I’d be delighted.

I just wanted to put those out there, because they’re better than most films. I barely watch television any more, but I love good advertising.

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3 comments on “Honda”:
ariasne said:

Cog is one of the very few adverts that doesn’t make me want to hit something. Though it was done in two shots, there’s a slight jump about half way through. Very good though :)

The Foaley Choir one annoys me tremendously. Though I admit it’s very clever, it’s just something about it.

I forget who it was for, Carling or Carlsberg, someone like that, but did you see the one that had the ‘66 England Squad as a Pub team? Was very good, though not as arty as recent Honda ones.

Kinders said:

I see no jump! All of the media attention it got says it was take 606 and it was perfect…

I’m not so keen on the recent “Impossible Dream” one.

This one? Very good.

ariasne said:

from the wiki page:
The two-minute commercial appears as a single, long camera pan (although it is in fact two stitched together: the join is at the moment where the muffler/exhaust box rolls across the floor - this can be ’seen’ by watching the floor pattern change) along a Heath Robinson / Rube Goldberg-like arrangement of parts from the car. The commercial took 606 different takes to complete, and only minuscule CGI was used, simply for fixing the lighting on the final car’s window. Most of the car parts came from a disassembled pre-production Accord

and: http://www.guardian.co.uk/life/thisweek/story/0,12977,946531,00.html

Which one’s the “impossible dream”?