It may go with anything, but they didn’t go with ours (posted Monday, August 27th, 2007 at 8:00 pm)

Sadly, our Heinz Ketchup commercial didn’t make it to the final shortlist of fifteen. While a good number of the ads are unquestionably better than ours, it looks like Heinz opted for those that looked professional (with the exception of one rap entry that I can only assume was chosen to fill the token black entrant slot). In any case, I think that somebody with this level of professional expertise deserves to be in the business anyway. Maybe next time…

My other favourites of the finalists are:

Fries best friend (despite the grammar)
Heinz Always sunnyside up
and
Heinz World Wide

You can see them all here.

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3 comments on “It may go with anything, but they didn’t go with ours”:
louisa said:

“token black entrant”? I’m trying to figure out what you saying here. Are you suggesting a) that the contest wanted to appear “diverse”, or that the video didn’t deserve an entry because it was rap music? It could have just as easily been a white or Asian or Latino who made that video. I’m not a huge fan of rap, but it’s not all bad.

Rew said:

The World Wide one was…astounding. As an animation major, I was really impressed with the stop-motion animation entries, but…meh. They all lack the edge that yours had. Nobody wants to do anything odd.

Kinders said:

“token black entrant”? I’m trying to figure out what you saying here. Are you suggesting a) that the contest wanted to appear “diverse”, or that the video didn’t deserve an entry because it was rap music? It could have just as easily been a white or Asian or Latino who made that video. I’m not a huge fan of rap, but it’s not all bad.”

Your first suggestion. The overall quality of the rap commercial is far lower than the quality of the other fourteen - it doesn’t look professional, he’s used cheap equipment (neither does ours and so did we, I’m not criticising it, but it’s not in keeping with the judges’ other choices), it’s not very inventive or inspiring and it even has a glaring mistake that the entrant didn’t bother to fix (it only required a quick reshoot of two of the shots). I suspect that the judges were checking a box and fulfilling their diversity quota with this finalist.

“As an animation major, I was really impressed with the stop-motion animation entries”

I really like the “fry’s best friend”. The speech reminds me of Pingu. ^_^

“meh. They all lack the edge that yours had. Nobody wants to do anything odd.

Quite a lot of people entered “odd” videos (although most of them were not so much “different” as “really weird”), and there were several that were as suggestive as (or more than) ours. Most of those involved women pouring ketchup on themselves, though…

Alas!